How do I know this? Because we’ve finally received amazing samples and production has started! We’re so excited that we are this close to finally launching. We received the final samples about a week ago and have been working incredibly hard since then finalizing production.
Our box designs went out the other day. It was a bit of a chore. There was miscommunication between our guy in China and the manufacturer, so we’ve had to work twice as fast at strange hours (big props to our designer!) meeting their strange, and sometimes contradictory, demands and requirements. (It amazes me how a design and layout that is confirmed fine one day, is suddenly all wrong the next and needs to be changed, oh, about two hours ago already.)
I think that is all sorted now (fingers crossed). That means production has started and we’re going to be getting a delivery date for batch one. So basically, we’re just about there and ready to go! There will be some exciting announcements going out across the Internet very shortly.
As soon as the underwear samples got here I put some on. I know you’ll think it’s biased, but they are incredibly comfortable. The fabric is really soft and giving, and the cuts rest on all the right spots without pinching, pulling or any sort of awkwardness. Also, another piece of exciting news is that we had our photo shoot today! And that relates because one of our models (all of whom, by the way, I’m sure you guys will think look amazing), never wears underwear, and after being in ours all day said to us that these might the most comfortable pair he has ever worn and that he’ll actually buy some when we’re up.
I think that’s a pretty good testimonial. But it just shows that if you’re picky enough and aren’t afraid to say no, even if it stops everything for months and bleeds money like crazy, it pays off. I can’t wait for you guys to slip them on and tell us how great they feel because I am convinced that they are just that good and are second to none.
Cheers,
Marcus