UnderwearFanatic got the chance to interview Markus Bender of Bend the Rules based in Beverly Hills, CA. Bend the Rules is all about luxurious fabrics and fine detailing so if it's luxury men's underwear your looking for then look no further. Check out the interview to learn a little more about the man behind Bend the Rules.
BradyUF - How long have you been designing men's underwear?
Markus – I've been designing men's underwear almost 4 years now.
BradyUF - What is your favorite thing about designing men’s underwear and fashion wear?
Markus - My favorite thing about designing underwear is discovering the many different styles of people. Then putting my own 'Bend the Rules' touch to it.
BradyUF - What trends do you see that you think are going to be popular this year?
Markus- I truly don't concern myself with trends or fashion. Fashion & Trends. Trends & Fashion. Here today gone tomorrow. I like my designs to be about style. I like to use the analogy of James Dean vs The Brady Bunch. James Dean had a style, The Brady's were about trendy fashion and when you look back at either one, who still looks cool. "Marsha, Marsha, Marsha!" I Don't Think So!
BradyUF - What should we expect to see from Bend the Rules in the future?
Markus- Well, You can certainly expect the best. What ever it is. I like to add pieces to my existing line, rather than come out with whole new lines. When I feel I have a piece worth putting out, then and only then is it released. You can expect, cool new graphics, a new color or two & I will be releasing key pieces to compliment our line of underwear. You can expect the fabric in the new pieces to also be Tencel®. Tencel® is such a great fabric. It's difficult to finish but well worth the added effort. It's one of the biggest reasons our underwear is so incredible. Oh, and you can always expect to find one red Swarovski Crystal on every garment. It's part of our insignia.
BradyUF - What is your background in design?
Markus - My love for creating & design goes back over 20 years when I initially designed training gear for working out. I was granted two US Patents on two of my designs. One on a training belt & the other for a training glove that had a built in wrist support. It later evolved into designing apparel. Which I find easier, more rewarding & much more enjoyable. I Love it!!!
BradyUF - What is your personal favorite design?
Markus- The black boxer brief with the BtR dagger through the skull.
BradyUF - Who is one of your favorite designers?
Markus - In the beginning of my apparel designing I appreciated James Perse. Primarily because of his good taste in the fabrics he used alot of timeless classic pieces.
BradyUF - What inspires you?
Markus- Many things inspire me. I've been inspired living in Beverly Hills for the last 15 years. Being around the luxury thats here, inspired me to create luxury apparel. I'm inspired by the guys(and women) who tell me how much they love wearing my underwear. Telling me they're so soft & the most comfortable underwear they have ever put on. That always brings a smile to my face & brings inspiration. Children inspire me. They have this amazing energy & this simplistic curiosity to life. Being in Sunny California with all it's diversity in not only the people, but the vast differences in the geography.
BradyUF - What concepts can we find in all of your designs?
Markus- Timeless Style, Flattering Fit & Comfort, First & Foremost. The comfort, originates with the fabric. I only use Tencel®. I'm so happy with the performance of my fabric. It was time well spent in the development of it. It's more breathable & more absorbent than cotton. Naturally antibacterial & when finished properly is so luxurious.Oh & did I mention I put one red swarovski crystal on each piece. It's like my insignia.
BradyUF - What has been your most memorable moment or your greatest achievement as a designer?
Markus- The memorable moment that first comes to mind was shortly after I came out with my boxer briefs, I met up with Charlie Sheen for the first time on the set of 'Two & A Half Men'. At that point, he had already been wearing my brand for several weeks. He told me how much he loved my underwear & how he had worn Versace for over 8 years and no longer wears them because he has converted over to 'Bend the Rules'.
Markus- Personal dissatisfaction I guess! I was not happy with the choices of underwear available. I'm very fitness and body conscious and I wanted something that not only felt good but looked good from the moment I first put it on until the time I took it off. It had to retain it's shape all day & all night (or maybe even into the next day if need be). Anyway, long story short, I couldn't find it So I decided to design it myself. Once I had the fit right, I decided I wasn't happy with the fabric. It had to have the right characteristics and feel luxurious. So I spent over a year perfecting the fabric that I use today. An amazing blend of Tencel, just the right amount of spandex and finished to feel incredibly soft and silky.
BradyUF - What are your interest outside of designing?
Markus - Well, I must say business is a big part of my life . I enjoy it immensely and find it hard to want to do anything else. Other than making my workouts a part of my daily life. I find I have to make it a point to get away. Hiking is a great escape for me. There are so many beautiful places to hike in California. Making it to the top of Mt.Whitney is on my list of things to do yet this summer ( we shall see).
Markus- Just knowing that what I'm creating at that moment will be worn by people in not just this country but in different parts of the world. Thats why it is important for me to give my all to anything I add to my line.
BradyUF - What famous clients wear your designs?
Markus- I have many famous clients who wear my brand. Clients from Charlie, Ryan Seacrest, Bruce Willis, James Franco, Bert Reynolds, Jordan Bratman & even his lovely wife Christina wears 'Bend the Rules' (she finds the fabric soft & comfy). You will also find the guys from Chippendales wearing my underwear through out the 2010 Chippendale Calendar. Be sure to pick up your copy today.
Photos Courtesy - Chippendales 2010 Calendar