There were several incarnations of the company’s ownership, as relationships evolved or ended. All former members of the Vizeau design team matured in both physical and emotional needs, with the common bonds of creativity and loyalty as the exhilarating force propelling the business.
Because of the catastrophic events in the world’s economy during the year 2008, there were very few strategies in place to continue with the business if orders would not come in, but miraculously, clients in the United Kingdom, Canada, Europe and Asia embraced the bold fashion company and celebrated its designs in several publications.
With modest success in the US market, the label focused on broadening its range and styling of bathing suits and underwear to appeal to a growing audience, expanding from being a well-kept secret among fashion and fitness photographers to being featured in bodybuilding competitions, advertisements and editorials, heralding a design philosophy with function and comfort worth watching.
One of its notable successes was the global vision of strategic partnerships with businesses in Australia and Greece, making the aim of its unique aesthetics more reachable worldwide. The imprint of a brand was taking place.
An important architect in the global strategy of synergies with other companies was photographer Michael Ching, a native of Hong Kong, now living in Toronto, Canada. His well-trained eye for locations and a versatility in his use of lighting gave the label’s innovative apparel a style and swagger that inspired acclaim from its clients and admirers.
Vizeau announced a break from manufacturing and retailing its products in 2013. Its clients wonder...what happened? The answers are coming! Watch out for an interview with one of the founding members of the company and find out what surprises lie ahead for Vizeau Swimwear & Underwear. Stay tuned!