Let’s go back to a time when men were more confident… wearing less.
And more… European! about skin, on show, on the beach.
Where girls don’t prefer their guy to wear board-shorts. (Cos no one likes a farmer’s tan!)
Where there isn’t this need to cover up so much down there.
This is the way to our kind of beach,
Where you show off your skin this summer.
The beach brief is back! And for guys…
that are bolder than the rest.