In an effort to come to certain conclusions and discoveries, Obviously realized that they had to look toward the far horizons. It was their goal to find the right innovative fabrics to create the perfect fit underwear. They mapped their journey across the sunburnt land, through the forest of dark warm soil, and climbed through the majestic mountain ranges. They discovered and collected precious materials along the way; Bamboo Rayon and Licensed Lenzing Modal. The extra mile to the coast gave them a final boost of energy to fuel their creative flow.
As they watched the sun go down, ideas started to flow, like the foaming ocean making its way to the tide. They wanted to know, how they could turn around, make the trek home (crossing a variety of landscapes) efficiently, with the utmost level of comfort. They asked themselves a series of important questions: what could be worn to avoid the restriction of movement, prevent all forms of irritation, adapt to all temperature changes encountered along the way, be environmentally friendly, provide the perfect fit and endless comfort? They knew that no such article existed in any market, anywhere.
And so on that late arvo, with their backpack full of hypoallergenic material, the perfect fit underwear was conceptualized and conceived. They would make the same trip numerous times; each time rewarding, liberating and most importantly, comfortable.
They are from Australia – A country we love to explore in absolute comfort.