"To be honest with you, our price point was always high, not because we were targeting a certain demographic it simply was because we were small and couldn't handle large volumes of orders. Lucky thanks to all of you we have grown into a medium sized company and we can handle more orders, in exchange we are now offering a more reasonably priced product line, with the same level of service. We will still have a few items that are very complicated to make and a little high but we will also promise to keep our pricing as low as we can for you. Our Quality, Materials and how we make each garment will remain the same as always, just at better pricing."
In impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” (not shooter!) computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection.
Around 400 gathered to enjoy the brand’s first show on their home market in six years. Eurovision Song contest winner Conchita Wurst flew in to Stockholm to see the show, wearing a custom made Björn Borg body as she entered the show arena.
The Björn Borg SS15 show and collection were inspired by fictional worlds where sport and fashion intertwine in a confident and edgy, yet playful, way. Creative Show Director Bea Åkerlund had First Person Lover inspired projections as a backdrop and all models were wearing masks looking like the avatars of the upcoming game.
“Gaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea Åkerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really excited to show a teaser of the collection and the game to the fashion world” said Björn Borg Head of Design James Lee.
The Björn Borg First Person Lover computer game will launch in January 2015 along with the Björn Borg Spring-Summer 2015 collection.
Hunky male model Stuart Hatton Jr is a familiar face (and everything else) at DGU. This week he's strutting his stuff in Rome in the Mr Gay World competition. He triumphed in the UK leg, came third but got lots of extra awards in Mr Gay Europe, now he's lining up with more than 30 other guys for the international title. Geordie Stuart is a professional dancer as well as a fashion mannequin. Check him out and vote at http://mrgayworld.com/vote/
Say no to packaging and get Free Shipping at Mckillop its really that simple! Use Discount Code Tree
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As you can see from the big picture above, Jockstrap Central is doing a recruitment drive with a 15% discount code as incentive to sign up to their newsletter. If you are on their mailing list you got an email with the discount code sent to you. If not sign up for the Jockstrap Central newsletter here and get your discount code.
Reed Kennedy travels a lot. He travels light. He doesn’t like checking bags. And he doesn’t like to do laundry. Reed has spent more time trying to derive the optimal number of pair of socks and underwear to bring than anyone ever should. Last time, he graphed it. It worked out well. (Graph is specific to a 17 day trip.) For the rest of the story check out the original article here.
The winning team of next month’s Bingham Cup will leave the tournament with more than just the trophy – they will also win some great products from one of Australia’s most iconic brands! Award-winning Australian swimwear and underwear company aussieBum has come onboard as a principal partner of the rugby games and week of parties and events.
“We are very excited that aussieBum is joining us in welcoming the overseas rugby players and supporters to Sydney. The company is a very well-known and respected Australian brand in the gay community around the world,” said Andrew Purchas, Bingham Cup president. “aussieBum will be hosting the Bondi Touch Footy games and Bondi Social during the Tournament week, helping us add their unique flare and cheeky style to these beachside events!”
aussieBum is a long standing community partner of Bingham Cup Sydney and is now the official principal sponsor alongside two other well respected Australian companies; Commonwealth Bank and Telstra. As well as helping to host the events on Bondi, aussieBum will also supply the players on the winning team with some of their innovative products with past innovations including the global phenomenon of the Wonderjock, with size enhancing properties. aussieBum continue to release pioneering products on a weekly basis and are ever expanding their high quality sportswear range.
Sean Ashby, from aussieBum said, “We have been supporting the Bingham Cup from the beginning but we’ve been very impressed by the work being done by the organisers in the lead up to the event. We felt it was important to increase our support and help them host an even more spectacular week of events, parties and intense rugby games. Along with equal marriage rights, supporting the LGBT sports community is so important to me and aussieBum are proud to be supporting this great platform for sporting achievements in the gay community”.
In the lead-up to the actual tournament at the end of August, the Bingham Cup team has organised numerous initiatives and events. This includes a commitment by the head of all major professional Australian sports to eliminate homophobia, the launch of the world’s first study on homophobia in sport and the recent game played by the Sydney Convicts as part of a professional sporting match. Financial support from sponsors goes toward supporting these initiatives and the week of festivities and rugby games.
This Summer, they’ve got huge things going on at BangLads. In fact, we should probably start referring to them with their new name, BANG+STRIKE. That’s right, they have grown up and bulked out!
Bang+Strike have gone from zeros to heroes in the underwear world over the past 8 years and now they are the UK’s No1 retailer of men’s underwear and swimwear. They couldn’t have done it with out the brands and designers that they stock. Bang+Strike would definitely like this support to continue, and hope you’ll all stick with them as they wave goodbye to the old and say hello to the new - bangandstrike.com
BANG+STRIKE is obviously an evolution of their brand name, and they hope it grows on you as much as BangLads did. They wanted to move with their customers and take the brand in an increasingly sporty, masculine direction whilst staying true to their core spirited and fun values! They think it reflects them and their customers perfectly.
They’re bigger, better and stronger than before, and they’re so enthusiastic about the future of BANG+STRIKE. They’re still going to continue to be the UK’s No.1 online retailer of favorite brands such as Calvin Klein, Diesel, Rufskin and Emporio Armani, but will be widening their pool and bringing you a larger range and more choices. They’ve already added Okun Beachwear and CR7 Underwear to their brand roll call, as well as SupaWear as of today, and will be adding more in the next year, so keep your eyes peeled!
Underwear Fanatic.com the best place to find everything new about men's underwear, men's swimwear and men's fashion. Check out our links to men's underwear stores and underwear blog sites. We bring you sales, what's new and the hottest photos of men in underwear! So when your looking for a coupon for that next pair of briefs, boxer briefs, thong, or jock check us here at Underwear Fanatic.com. We have it all for gay men, straight men or men and women who love their guys in a HOT pair of underwear.