International underwear experts Deadgoodundies have clocked up another world first - their latest photoshoot has been streamed live on YouTube.
The footage at https://youtu.be/ih6m1lwAqs4 is attracting massive attention, not least because it stars former Mr Gay UK and Mr Gay World Stuart Hatton Jnr and Adonis Cabaret star Marshall Arkley.
DGU founder Adam Davies, who was behind (and sometimes in front of) the camera for the shoot, is delighted with the footage. "It was great fun, very funny, and technically challenging!" he laughs. "The video has Stuart and Marshall wearing HOM and Bruno Banani spring 2016 designs, along with Ergowear's best selling Suave enhancing underwear which is a very hot property at DGU. There are party hats, lots of joshing, a recipe for the perfect bacon sandwich, questions from the live audience and of course plenty of up close and personal examination of the guys' briefs, trunks, boxer shorts, thongs and more."
Adam promises to do another live stream in future 'perhaps a little differently...' and meantime the YouTube footage is clocking up views from all over the world.
I remember as a kid my brother used to get the International Male catalog delivered to the house. As soon as it showed up I would sneak it off to my bedroom to look at all the hot guys in underwear at the back of the catalog. As I got older I remember saving up money to buy some of their sexy underwear or swimwear. I was so excited when my first delivery came to the house.
Eventually International Male started sending out a separate magazine just called Undergear. Then in 2009 they did away with International Male brand and went exclusively by the name of Undergear.
At their peak International Male and Undergear were grossing about $50 million a year. The problem was because of the outlandish designs and bad publicity the brand was tarnished. Models no longer wanted to work for them in fear of their reputations and gay men weren't very excited about wearing the Undergear name. Remember the Seinfeld episode "The Puffy Shirt"? A direct hit against the brand making fun of their ridiculous fashion.
As an underwear blogger who has been in the business since 2007 I always thought how slow they were to embrace the internet. It allowed competitors such as International Jock and Freshpair to establish a better internet base. Undergear was slow to act and was never able to catch up.
Now with only 30 items currently up for sale (and most of them on clearance) it looks as if Undergear is about to close up shop for good.
Who was their most famous cover model? In Spring 1980 Olympic Gold Medal winner Bruce (Caitlyn) Jenner was featured on the cover.
G&A – ORG&ANIC INNERWEAR is a sustainable organic underwear label for males from Berlin, Germany. They showcased the first collection at the Ethical Fashion Show during the Berlin Fashion Week from 8th till 10th of July 2015.
G&A produces and distributes sustainable underwear made from organic cotton with respect and responsibility for Mother Earth and in a socially responsible and fair manner. Designed in Berlin and produced in India, our products create the sexy alternative for all those out to save the world.
Why organic cotton? About 25 percent of the world’s insecticide use and more than 10 percent of the world’s pesticide goes to cotton crops. In 2003, that amounted to about 55 million pounds of pesticides being sprayed on 12.8 million acres of cotton, according to the Organic Trade Association. Some of these chemicals are considered to be the most toxic chemicals in the world. The health risks of pesticide exposure include birth defects, reproductive disorders and weaker immune systems.
In many countries, cotton is still hand picked; therefore anyone working in those fields is exposed to extreme amounts of toxic chemicals. The chemicals can also affect others in the community once they have seeped into the water supply. With so many products made from cotton, we are all exposed to these chemicals at some point. Even some baked goods, cookies and salad dressing contain cottonseed.
With G&A products you don’t have to choose between sustainability and sexiness, we aim for both. G&A means lifestyle for underneath, on top, indoors and outdoors – so go and get busy. With their fair and socially and ecologically responsible underwear you can "guiltlessly" set off on any adventure or simply live your day-to-day life – thanks to the “peace-of-mind effect” that saves you from a guilty conscience…
G&A has developed a collection of fourteen different underpants - enough to meet the needs of all men, whether they are saviours of the world, fetish lovers or heroes.
Premium Italian men’s bodywear brand D.HEDRAL is proud to announce the signing of Grand Slam winner and Olympic gold medalist Stan Wawrinka as global brand ambassador.
D.HEDRAL will become an official partner of Stan with the Swiss tennis ace fronting a print campaign and film to endorse the new athletic Seamless II Collection and Ace Collection launching in September.
"I'm very excited about this partnership. D.HEDRAL is an exciting, fresh and dynamic brand which I'm eager to creatively start working with. I'm looking forward to doing something different with a sponsor that is so innovative as D.HEDRAL are." – Stan Wawrinka.
This partnership reflects not only D.HEDRAL’s roots in Europe, fine quality craftsmanship and bold innovation but also a respect for Stan’s spirit that is characterized by his strength, steely determination and motivation.
Stan personifies the D.HEDRAL Man, making him the perfect candidate to work with on this exciting collaboration.
"We are proud to introduce Stan as the new face of D.HEDRAL and brand ambassador. Stan's qualities both on and off the tennis court reflect our core brand values and we look forward to work in partnership on this creative collaboration.” – Edoardo Casella, CEO, D.HEDRAL Italia.
New colors of briefs and trunks will be introduced to the Seamless II Collection in the run-up to the four major Grand Slam Tournaments around the world, starting with the Australian Open in January 2016 and including Roland Garros, Wimbledon and The US Open.
Recently Bang+Strike asked you to tell them all about your underwear buying and wearing habits: you told them what underwear you love to wear and what you’d never wear, how often you wash them, how much you spend on them, and how confident you feel wearing them.
They also asked who the men would most want to look like in their underwear and we were pleased to find out that the majority of you are happy looking like you! Other popular choices included Calvin Harris, Cristiano Ronaldo, Mark Wahlberg, and our lovely BANG+STRIKE models Charlie King, Igor Stepanov, and Oliver Bailey. For more of their findings, take a look at the graphic below!
Big Brother 16 runner-up Cody Calafiore is back in nothing but his underwear this month, appearing on the cover of gay men’s lifestyle magazine Winq.
The 24-year-old New Jersey native infiltrated America’s living rooms last summer as one-fourth of the reality competition’s bizarre gay/straight love triangle. When he wasn’t on camera cuddling with openly gay houseguest Frankie Grande, he was flashing his amazing ass for fans in the backyard.
Vizeau.com has partnered with Web & Graphic Design company V-69.net to launch a campaign at crowdfunding behemoth Indiegogo.com to enlist the help of lobbyists, artists and organizations interested in working with us in the opening of a design and manufacturing studio with a program to help the homeless and the addicted in the U.S.A. We wish to end a very tough 2014 on a great note.
The Idea: The program proposed in this crowdfunding campaign will develop and establish a credit-backed system of payment strictly confined to the purchase of goods and services to maintain life and bring dignity and hope back to people in need of healing. Giving money to an addict or an alcoholic will only enable them to buy the very things that destroy them and the lives of their loved ones.
The Impact: Your help in the dissemination of this effort might change the sad and desperate status of the homeless and people with addiction problems once the programme is successfully funded and launched.
Underwear Fanatic.com the best place to find everything new about men's underwear, men's swimwear and men's fashion. Check out our links to men's underwear stores and underwear blog sites. We bring you sales, what's new and the hottest photos of men in underwear! So when your looking for a coupon for that next pair of briefs, boxer briefs, thong, or jock check us here at Underwear Fanatic.com. We have it all for gay men, straight men or men and women who love their guys in a HOT pair of underwear.