Charlie King, of TOWIE fame, has stripped down to his undies for the latest shoot with the UK’s favorite men’s underwear retailer, BANG+STRIKE. In a series of fresh, lively and energetic images, Charlie models the latest Tommy Hilfiger, Emporio Armani and Calvin Klein underwear and clothing lines to land at the online store, including some festive styles that are perfect for Christmas! ‘Charlie’s worked hard on his body this year, and it was one of the reasons he was so keen to head up our latest campaign, to show off his progress. It was a win-win. His cheery disposition, photogenic good looks and his ‘gym’spiring body all make up one great model package and I believe our customers will respond positively to Charlie, he’s a recognisable face but he’s very down to earth.’ quotes Sarah Potter, the company’s Marketing Manager. This shoot kicks off BIG things coming up for the reality star, as he moves onto television presenting. Having already been a roving reporter for numerous charity events and parties, and securing himself a weekly chat show with Gala TV, it won’t be long before the ‘King’ of Essex is back on everyone’s screens! Charlie makes up a trio of celebs that BANG+STRIKE have used to front their seasonal campaigns, having shot with fellow TOWIE star Dan Osborne last Christmas, and Magaluf Weekender Star Tobi Jasicki this Summer. All items that Charlie wears are the latest styles and available now at BANG+STRIKE.